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Marketing data diagnosis

Understand discrepancies before deciding what to change.

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DurationDefined after scoping
FormatScope to discuss
Scope and terms to discuss

The question

Reports disagree or an indicator is hard to explain. Start with its definition and follow the calculation back to its sources.

Possible scope

  • Map the sources and transformations for a bounded set of indicators
  • Reproduce specific discrepancies and separate confirmed faults from hypotheses
  • Document findings, limits and possible next steps

Before starting

  1. Context

    Describe the decision, observed problem and constraints.

  2. Conditions

    Establish access, responsibilities, expected deliverables and acceptance criteria. Availability, timing, price and support need to be agreed before any engagement.

Limits to discuss

  • This page describes an area of work, not a fixed offer or a commitment to availability.

Get in touch to start.

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Scope and terms to discuss