An acquisition cost should be explainable
At lePERMISLIBRE, defining acquisition, allocating spend and distinguishing the cost of customer journeys from conversion attribution.
Adrienne Vermorel · Analytics engineer
Understand the numbers. Know what to check.
I’m Adrienne Vermorel, an analytics engineer. I work on marketing data, its collection, and the models behind a team’s analysis.
For marketing and data teams, particularly in e-commerce: discrepancies between tools to explain, metrics to define, and data pipelines to make reliable.
Numbers you can explain
Project situations that show how a business question becomes a metric a team can understand and examine.
Context matters
An analysis should make clear what it measures, which decisions it can support, and what remains uncertain. That is the thread running through this selection.
My background and interestsLet’s talk.
A question about your data, an idea to explore, or a project to discuss? Tell me the context and what you need to decide.
Get in touch