hello, i'm
Adrienne
Vermorel
Turning messy marketing data into something teams can trust — with a lot of help from AI.
what i write about:
latest cuts:
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Cloud Run Jobs vs. Cloud Composer for dbt: A Cost-Conscious Decision Framework
Compare Cloud Run Jobs and Cloud Composer for dbt orchestration on GCP. Learn when each makes sense based on cost, complexity, and operational requirements.
dbt gcp bigquery data engineering -
GCP Data Platform Architecture: Strategic Patterns for 2026
Decision frameworks for GCP data platforms in 2026: open lakehouse with BigLake Iceberg, Cloud Run Jobs for dbt orchestration, and security patterns.
gcp bigquery dbt data engineering -
Comparing Attribution Models: A dbt + Looker Studio Dashboard
Build a multi-model attribution dashboard with dbt and Looker Studio. Run first-touch, last-touch, and other models in parallel to interpret disagreements.
dbt bigquery ga4 data modeling -
Data-Driven Attribution: Building Markov Chains and Shapley Values
Move beyond heuristic attribution with data-driven methods. Learn how Markov chains and Shapley values measure channel contribution through removal effects.
bigquery dbt data modeling analytics
about me:
Analytics Engineer at unnest, where I turn messy marketing data into something teams can actually trust. I'm deep into AI-powered automation — my goal is to transfer as much of my know-how as possible to my coding agents and let them do the heavy lifting.
I write about dbt, modern data stack, and the growing overlap between data engineering and AI. I also volunteer my data and marketing skills for a French animal welfare organization, because every skill deserves a side quest.