hello, i'm
Adrienne
Vermorel
Turning messy marketing data into something teams can trust — with a lot of help from AI.
what i write about:
latest cuts:
-
Migrating from dbt to Dataform: A Practical Decision Framework
How to migrate from dbt to Dataform for BigQuery teams: concept mapping, macro conversion, migration timelines, and when the switch actually pays off.
dbt dataform bigquery data modeling -
Migrating from Dataform to dbt: A Step-by-Step Guide
A practical guide for analytics engineers migrating from Dataform to dbt, covering concept mapping, model conversion, testing, and realistic timelines.
dbt dataform bigquery data modeling -
When Dataform Makes Sense: The BigQuery-Native Option
For BigQuery-exclusive teams, Dataform offers zero licensing costs and native GCP integration. A practical framework for deciding if it fits your stack.
dataform bigquery dbt gcp -
Dataform vs. dbt : Which Transformation Tool Should You Choose?
A practitioner's comparison of Dataform and dbt, covering ecosystem depth, developer experience, licensing costs, and real migration timelines.
dbt bigquery dataform data modeling
about me:
Analytics Engineer at unnest, where I turn messy marketing data into something teams can actually trust. I'm deep into AI-powered automation — my goal is to transfer as much of my know-how as possible to my coding agents and let them do the heavy lifting.
I write about dbt, modern data stack, and the growing overlap between data engineering and AI. I also volunteer my data and marketing skills for a French animal welfare organization, because every skill deserves a side quest.