Adrienne Vermorel
Hi, I’m Adrienne 👋
Currently, I'm an Analytics Engineer working at UnNest, a fully remote data marketing agency. My job is to transform raw data to make it more available, organized and easier to analyze.
Previously, I worked at lePermisLibre as a Tracking Specialist and Analytics Engineer. I set up the website tracking and worked on attribution modeling in order to help drive the marketing acquisition efforts.
Before that, I worked at Woptimo as a Tracking Specialist for the agency's clients. I also worked on internal tooling projects for the agency.
But really, my journey in analytics began at Business & Decision, working with notable clients like L'Oréal, EDF and Sanofi-Pasteur, where I was deeply involved in digital analytics and project management, leading a team and managing large-scale data projects.
Before working in analytics, I was a Search Engine Advertising consultant at RESONEO where I learned the ropes of digital marketing and first started to learn how to code to automate reporting and to better monitor my campaigns' performance.
Overall, my journey is driven by a dual interest: the storytelling power of data and the ever-evolving world of web technologies, and I try to mix the two as much as I can in my daily work.
Recent Articles
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Getting Started with the dbt Semantic Layer and MetricFlow
Set up the dbt Semantic Layer with MetricFlow: install the package, define semantic models and metrics in YAML, and query from the CLI in Core or Cloud.
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The Semantic Layer Revolution: Why 2026 Is the Year
Semantic layers are becoming essential for AI-ready analytics. What's driving adoption, the three competing architectures, and whether you should invest.
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Microbatch Incremental Strategy in dbt 1.9: A Practical Guide
Learn how dbt's microbatch strategy simplifies time-partitioned incremental models with built-in backfills, automatic filtering, and batch-level retries.