hello, i'm
Adrienne
Vermorel
Turning messy marketing data into something teams can trust — with a lot of help from AI.
what i write about:
latest cuts:
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Consent Mode v2: implementation, enforcement, and the ten mistakes breaking your data
How Consent Mode v2 works, what July 2025 enforcement broke, and the ten implementation failures that silently corrupt your GA4 and Google Ads data.
ga4 google ads analytics data quality -
First-party data, cookies, and the compliance landscape
How browsers restrict cookies in 2026, why server-side cookies bypass ITP, and what EU and US privacy laws require from your tracking and consent setup.
ga4 google ads analytics data quality -
GTM Server-Side hosting: Cloud Run, AWS, Azure, and managed options compared
A practical comparison of Cloud Run, AWS ECS Fargate, Azure App Service, and managed providers like Stape for hosting your GTM Server-Side containers.
gtm gcp cost optimization analytics -
GTM Server-Side architecture and complete setup guide
A practical guide to GTM Server-Side architecture, Cloud Run deployment, and configuring GA4, Meta CAPI, and Google Ads with server-side integrations.
gtm ga4 google ads gcp
about me:
Analytics Engineer at unnest, where I turn messy marketing data into something teams can actually trust. I'm deep into AI-powered automation — my goal is to transfer as much of my know-how as possible to my coding agents and let them do the heavy lifting.
I write about dbt, modern data stack, and the growing overlap between data engineering and AI. I also volunteer my data and marketing skills for a French animal welfare organization, because every skill deserves a side quest.