hello, i'm
Adrienne
Vermorel
Turning messy marketing data into something teams can trust — with a lot of help from AI.
what i write about:
latest cuts:
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Why server-side tracking can't be ignored
Browser restrictions, Privacy Sandbox's collapse, and rising enforcement have made server-side tracking the only viable path for reliable data collection.
ga4 google ads gcp analytics -
JavaScript vs. Jinja: Templating Languages for Analytics Engineering Compared
A detailed comparison of Jinja (dbt) and JavaScript (Dataform) templating for SQL transformation tools. Syntax examples, real patterns, and how to choose.
dbt dataform bigquery data modeling -
Migrating from dbt to Dataform: A Practical Decision Framework
How to migrate from dbt to Dataform for BigQuery teams: concept mapping, macro conversion, migration timelines, and when the switch actually pays off.
dbt dataform bigquery data modeling -
Migrating from Dataform to dbt: A Step-by-Step Guide
A practical guide for analytics engineers migrating from Dataform to dbt, covering concept mapping, model conversion, testing, and realistic timelines.
dbt dataform bigquery data modeling
about me:
Analytics Engineer at unnest, where I turn messy marketing data into something teams can actually trust. I'm deep into AI-powered automation — my goal is to transfer as much of my know-how as possible to my coding agents and let them do the heavy lifting.
I write about dbt, modern data stack, and the growing overlap between data engineering and AI. I also volunteer my data and marketing skills for a French animal welfare organization, because every skill deserves a side quest.