hello, i'm
Adrienne
Vermorel
Turning messy marketing data into something teams can trust — with a lot of help from AI.
what i write about:
latest cuts:
-
When Dataform Makes Sense: The BigQuery-Native Option
For BigQuery-exclusive teams, Dataform offers zero licensing costs and native GCP integration. A practical framework for deciding if it fits your stack.
dataform bigquery dbt gcp -
Dataform vs. dbt : Which Transformation Tool Should You Choose?
A practitioner's comparison of Dataform and dbt, covering ecosystem depth, developer experience, licensing costs, and real migration timelines.
dbt bigquery dataform data modeling -
Data Observability: Build vs. Buy
A practical framework for choosing data observability tools. When native dbt tests are enough, when to use OSS like Elementary, and when paid tools make sense.
dbt bigquery snowflake databricks -
Alerting on Data Quality Issues with Elementary
Set up data quality alerts with Elementary. Configure Slack, Teams, and PagerDuty notifications, route alerts by team, and reduce noise with smart suppression.
dbt elementary data quality testing
about me:
Analytics Engineer at unnest, where I turn messy marketing data into something teams can actually trust. I'm deep into AI-powered automation — my goal is to transfer as much of my know-how as possible to my coding agents and let them do the heavy lifting.
I write about dbt, modern data stack, and the growing overlap between data engineering and AI. I also volunteer my data and marketing skills for a French animal welfare organization, because every skill deserves a side quest.