Independent analytics engineer · Paris
Hi, I’m Adrienne. I help D2C and e‑commerce brands turn messy marketing data into decisions their teams can trust.
Available
Previously worked with
ba&sh PSG L’Oréal Groupe Homebox Nutrimuscle Easypara Dr. Pierre Ricaud 
The problem
Sound familiar?
Three patterns I see in almost every engagement. If you recognise two of them, it’s usually worth a conversation.
01
Reconciling GA4 with the ad platforms eats half the week, and you’re still not sure which one is right.
Attribution
02
Your marketing team has stopped trusting the dashboards — so they go build their own in Sheets.
Trust
03
Your consent setup hasn’t been touched since GDPR, and you’re one CNIL letter away from a problem.
Compliance
None of these are unusual. All of them are fixable.
Services
Five ways I work with teams.
Start with an audit if you don’t know exactly what you need. That’s often the fastest way to find out.
01
Marketing Data Audit
Know exactly what’s broken — and what to fix first.
02
Tracking & Consent Setup
Tracking that works. Consent that complies.
03
Marketing Data Stack Build
A modern data stack built for how marketing teams actually work.
04
AI Agents for Data Teams
AI workflows that do the boring parts so your team can do the thinking.
05
Fractional Analytics Engineer
An analytics engineer on your team, without the hire.
Garden
From the garden.
A growing pile of working notes — dbt, BigQuery, marketing data, AI agents. Some are seedlings, some are evergreen. Worth a browse if you want to see how I think.
dbt-to-Dataform Migration Hub
Hub note for migrating from dbt to Dataform — the decision, the concept mapping, the procedural steps, and what you'll lose. For BigQuery teams evaluating the switch.
Campaign Naming and UTM Standardization
How to standardize campaign names across ad platforms using naming conventions, regex parsing, and seed overrides — plus UTM hygiene rules that make cross-platform attribution possible.
Cross-Platform Ad Testing Patterns
How to test unified ad reporting models in dbt — source freshness, spend reconciliation, grain testing, and the manual checks that automated tests can't replace.
Let’s talk.
Tell me what’s broken. I’ll reply within two working days with whether I can help — and if I can’t, I’ll point you somewhere useful.
Get in touch →