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Questions worth scoping.
These pages describe possible areas of work around marketing data. Start with the problem you need to understand; scope and commercial terms remain to be discussed.
01
Marketing data diagnosis
Scope to discuss
Understand discrepancies before deciding what to change. Defined after scoping
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02
Tracking and consent
Scope to discuss
Examine how events are collected and how consent settings affect them. Defined after scoping
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03
Data models and pipelines
Scope to discuss
Make the path from source data to reporting understandable. Defined after scoping
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04
Agent-assisted data workflows
Scope to discuss
Evaluate a bounded task with explicit checks and approval points. Defined after scoping
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05
Continuity and data maintenance
Scope to discuss
Clarify who maintains the system and how changes are handled. Defined after scoping
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