Build a data platform someone else can run
Conventions, business rules, runbooks and access: delivering a data platform another person can understand, operate and evolve.
Writing
From business questions to calculation rules: articles about the choices that make marketing data explainable.
An acquisition cost should be explainable
At lePERMISLIBRE, defining acquisition, allocating spend and distinguishing the cost of customer journeys from conversion attribution.
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